This communications guidance document outlines the rationale for and approach to conducting social and behavior change communications (SBCC), specifically, integrated messaging on men’s engagement in maternal, newborn, and child health (MNCH) and in sexual and reproductive health (SRH).
This document is part of a series of guides developed by Plan International Canada and Promundo for the Strengthening Health Outcomes for Women and Children (SHOW) Program funded by Global Affairs Canada. The guides have been adapted for use by MenCare Campaign partners.
Read the overall Guide for MenCare Partners here.
Read the Advocacy Guide for MenCare Partners here.
Read the Guide for MenCare Partners on Training Health Providers here.
Read the Guide for MenCare Partners on Working with Religious and Traditional Leaders here.